Invest in what you know. I wanted to put this to use so I asked my girlfriend to come up with a company that she would like to own. Kashi, she said. When I asked her why, she said that she eats their cereal every day and that they have good commercials. Fine enough for me. So I did some research and found out that Kashi isn't publicly traded per se but their parent company is, Kellogg Company. Kellogg Company is a household name in many families and that is a good thing. Their stock has gotten beaten up over the last year moving from a high of $58 to a low of $35. I actually would agree with my girlfriend and put a buy/watch on Kellogg, trading right now at $43.23. It seems based on the charts that there is a resistance level around $45 and that it is in an upward trend. I would think that if it breaks the resistance level, which it has tested 3 times, it could easily climb back up to its 52 week high of $58. I also like Kellogg because in buying Kashi they are investing in healthier more organic food which is starting to get an upswing in popularity. Kellogg just recently put out a survey that Americans are not getting their recommended source of fiber, which is important in a diet and guess what - Kellogg products can help with that.
Overall, watch Kellogg (a buy at $43 and a buy especially if it drops to $40) Americans are more conscious about health which is good and they deliver a good product, which young Americans gravitate towards.
-Good Luck and let me know what you think.
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