CNBC just aired the Oprah Effect tonight (Thursday) documenting the effect Oprah has on entrepreneurs and business owners. Some stats on Oprah: she receives 44 million viewers a week, just on her show, not counting her magazine. In 1996 Oprah starts the Oprah Book Club. This was revolutionary in talk show times when most day time talk shows were considered peddlers of trash, Oprah went against the fray and touted literacy and classic novels. This is sometimes credited as saving the publishing industry! CNBC highlighted three company's that received the Oprah Effect. I will quickly overview each one:
-"Carol's Daughters": went from 200 visitors to 14,000 visitors in 45 seconds once aired on the show, 2 million to 20million in sales and grew 500% in 3 years because of Oprah.
-"We Take The Cake": Went from a profit of $19 (not a type-0, less than $20) Once aired on Oprah, within moments, sales double and grow to $1 million a year.
-"LAFCO" (Luxury articles and Fragrance Company): Spent 7 years sending Oprah samples, finally got on the show. Spent $15,000 on Oprah's audience for giveaways. Sales peak at $1million in 30 days
The evidence is monumental, if you get on Oprah let me tag along! Here is the the link to send your ideas to Oprah to get started. https://www.oprah.com/ord/plugform jsp?plugId=216
Good Luck and let me know what you think would do well on Oprah
Tuesday, January 19, 2010
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